During Emergencies

We witness an avalanche of information from different quarters pontificating on what this COVID-19 is all about. 

We see daily updates and counter-information or frightening accounts from elsewhere that further confuses and increases our anxieties. 

It is our wish as human beings that emergencies and crisis situations shouldn't happen in our lives. However, these circumstances happen anyway. 

It is worth noting that we are blessed with the capacity to go manage these situations. Indeed, one of the key ingredients is authentic information.

During emergencies, sound communication is a critical currency needed to manage the situation. 

During emergencies, we don't dillydally with the situation at hand. 

Authentic communication is required to prepare the minds of the people, to allay their fears and give them some sense of assurance, as well as provide them with up to date feeds on what to do. 

It is unfortunate that the posturing and demeanour of the authorities speaking to the issue fell short of professional courtesies, which showed that they were surprised or they just woke up from the shock.

The many voices speaking to these issues are rather creating unnecessary anxiety and panic among the people. 

Beyond the Executive Directive, the powers that be must act with courage to speak with one voice on the subject.

Be that as it may, we have a duty to back our words with concrete action to truly assure our people that their government is working with stakeholders to address the situation.

While praying to God to intervene, methinks we have to get serious about our safety measures and stay safe.

Stay calm, be safe & do follow the guidelines.

Greetings 

©KYB ✍🏿16/03/20